Selected Transformations

Leading change, one organization at a time.

A selection of transformation engagements across digital publishing, platform modernization, organizational scaling, and AI strategy.

Reimagining Digital Publishing for the AI Era

Northstar Travel Group

Leading an AI-first transformation that personalized customer experiences while helping editors work smarter—not by replacing them, but by augmenting their expertise through intelligent workflows, content recommendations, and AI-assisted publishing.

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Building a Scalable Enterprise Content Platform

Penton Media

Consolidating more than 85 digital brands onto a shared enterprise platform, standardizing workflows, taxonomy, and content operations to unlock economies of scale while enabling advertisers to buy, deliver, and measure integrated campaigns consistently across the portfolio.

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Leading Enterprise Platform Integration After Acquisition

Penton Media

Successfully integrating a major acquisition by aligning platforms, workflows, and teams—demonstrating that enterprise transformations succeed when communication and shared understanding are treated as strategic priorities, not afterthoughts.

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Building a Product Organization That Could Scale

Graphika

Helping a fast-growing AI startup evolve from founder-driven product development to a scalable product organization by introducing structure gradually, preserving innovation while creating the alignment needed for continued growth.

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Repositioning a Digital Portfolio for a Mobile-First World

Purch

Leading the transformation of Tom's Guide into a distinct, mobile-first consumer technology brand through an iterative, collaborative redesign that strengthened both customer experience and organizational alignment.

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Modernizing an Iconic Consumer Brand

Rodale / Prevention Magazine

Helping a trusted consumer brand adapt to the emergence of smartphones, mobile apps, and social media by meeting audiences where they already were—expanding reach without sacrificing the editorial voice that built the brand.

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